Tablets, Thin Clients and Web Pads

I've been waiting for an electronic "book" since I was a kid. Next year there will be many choices and I am more than ready. I love to read, watch video and listen to music and one of these devices is going to get it right, allowing users to do all this in a thin comfortable package. Below are the devices that I know about, but I am sure there are other secret projects happening as we speak.

The video above is the first peek at the Time, Inc. secret "Manhattan Project" which is actually a digital tablet magazine. It looks very promising. See another video demo here.

Of course there is the Amazon Kindle which is really cool, but it's black and white and has no multimedia capabilities. The Barnes & Noble Nook seems OK and has a small capacitive touch screen, but doesn't feel to me like a cohesive unit.

Microsoft's secret tablet: Courier. It's not a tablet, it's a "booklet".

Google has two operating systems (which will one day merge I'm sure) and companies are developing devices for these platforms. Take a look at some of these Android tablets. Also, The New York Times has a recent review of the eDGe by enTourage Systems: "Devices to Take Textbooks Beyond Text". T-Mobile has also announced a tablet which will run on Android.

There are tons of hints about an Apple iPad, but for now it remains a rumor. I know it will happen...but when?


Michael Arrington and TechCrunch have been working on the CrunchPad and it is very promising. However, there was some business upheaval this week so the future of the project is uncertain.

The Litl Computer by John Chuang of Aquent is an interesting approach with no OS. It is somewhere between a notebook and a tablet. It's "easel mode" is intended to make reading and browsing easier.

Will one of these devices become the break-away leader? Will they all grab part of the market? Or is there something else being developed out there in a garage that will soon blow our minds? Whatever happens, I'm ready to create content for it...that's when the real fun begins.

Online Video Mega List UPDATE1

Below are recent additions to my Online Video MegaList. This list is intended as an overview of video websites that are significant to digital content creators and digital content consumers. Learn where to upload your clips, where to find online video entertainment, where to find progressive multimedia, how to monetize your content and more. See the full list which is organized into categories such as Infrastructure, Upload Sites, Entertainment, Tools, and more.

• PLYmedia: Development, design, manufacturing and deployment of an interactive, multi-dimensional web video platform.
• jetvision: Jetvision provides immediate access to all your content in a single web video player that’s customized to match your existing website.
• VideoClix.tv: VideoClix’s original clickable video authoring software segmented, tracked, tagged and categorized objects within videos.
• VUVOX: VUVOX is an easy to use production and instant sharing service that allows you to mix, create and blend your personal media – video, photos and music into rich personal expressions.
• LANDLINE TV: A comedy video site that is "comically relevant...for about a week or so."
• Syndicaster: Syndicaster is adding several online distribution options for local TV stations, including the ability to publish video clips to YouTube, AOL (via Brightcove), Yahoo and other sites. Syndicaster is an online editing and video-clip management service that allows TV stations to broadcast any news clip and repurpose it for the Web by publishing it to their own Websites or through its sister service ClipSyndicate (both Syndicaster and ClipSyndicate are divisions of Critical Media).
• VidPay: A white label platform for sponsored video campaigns, helping video advertisers reach their intended audience.
• ActiveVideo: ActiveVideo Networks brings the full Web-media experience to TV, using well-established Internet and On-demand infrastructure. With 24 issued patents, ActiveVideo provides a mature, stable platform with infinite programming possibilities.
• Intruders tv : The leading provider of valuable insights through their unique approach to capturing Innovators on video.
• Kyte: Kyte is an end-to-end, online and mobile platform for the production, distribution and monetization of video content.
• ffwd: This video recommendation engine has just released its API to developers.
• Sling Media: Cool digital settop boxes that stream cable from your house to your computer. They will soon release an iPhone app that gives instant access to Cable TV and Tivo while roaming.
• Another settop box is Roku who will soon have a new product to Stream Netflix and Amazon video on demand.
• The Fancast Store: Online video store with a respectable selection of modern films.
• STRIKE.TV: Born out of the writers strike, designed to challenge members of the Writers Guild to create original programs for the Internet. The ad revenue profits go to the Writers Guild Foundation Industry Support Fund.
• Dailymotion: Video upload, sharing and categories.
• Heavy: Early-comer online video company focused on creating entertainment experiences for various demographics.
• Mixpo: An online video advertising technology company based in Seattle.
• mywaves: The largest free mobile video destination for consumers, attracting over 5 million unique visitors monthly to its free mobile video service.
• VideoSurf: A site for users to search, discover and watch online videos.
• Ooyala: Manage, monetize, syndicate and analyze your online video. Founded by two seasoned Google veterans.

See the full Online Video Mega List.

Digital Paper, eBooks and Multimedia Storytelling

Although I still subscribe to two newspapers and I love to read magazines and books, I am nonetheless excited about all the new eBook readers and digital paper technologies becoming available. With so many newspapers in trouble, many writers and readers are going digital.

The Kindle has really sparked a firestorm of recent interest, but there are a ton of other fascinating projects going on. Soon I hope to be digesting blogs, watching video, and reading articles and novels on a paper-thin, flexible color screen with tiny hi-def speakers. Bring it on!

Check out the links below for info on eBook technology, digital paper and what all this is doing to storytelling.

Watch Richard Archuleta, CEO of Plastic Logic demonstrate the world's first electronic reader aimed specifically for business users:
(Also see some other video from Plastic Logic.)

Both Plastic Logic and Kindle were recently mentioned on NPR's Marketplace (April 13, 2009): "New e-readers get a big push. E-readers allow users to read books digitally, but sales of the hand-held devices have grown slowly. That may be changing as Amazon and Sony, along with some well-funded start-ups, push a new generation of e-readers. Mitchell Hartman reports." (Listen to the MP3)

Kindle is Cool, But Color Ebook May Save Civilization
Is the digital savior of the sagging magazine industry finally in sight?

Flexible Displays Closer to Reality, Thanks to U.S. ArmyImagine a screen so thin, light and flexible that it can be rolled up and carried in your pocket, while consuming almost zero power. Phillips electronics is also working on a similar epaper technology.

The folks at TechCrunch are working on a great potential product that will be "a very thin and light touch screen computer, sans physical keyboard, that has no hard drive and boots directly to a browser to surf the web." Ladies and gentlemen, The CrunchPad.

Check out the review of the eSlick eBook reader that was announced before the Kindle2.

Samsung ready to roll out Papyrus touchscreen ebook reader Will the touchscreen make this a Kindle killer?

Readers and writers are also starting to develop technologies and communities to adapt and support this new way of publishing (or is it broadcasting?).

Wattpad is called "The World's Most Popular eBook Sharing Community." Self-publishing is also flourishing in this new world at places like WEbook. A company called Vook.tv is in private beta, but promises to be a site to promote and distribute a multimedia hybrid of books and videos.

Is This the Future of the Digital Book? Read about Vook and many other companies in this great NYT article.

The New Storytelling: Multimedia Children's Publishing Kids' publishing houses lead the way in developing multimedia platforms.

Fujitsu shows off colour e-book display. It's new, it's Japanese and it is almost ready for prime time.

Interactive Online Movies and User Narative Control

Bandwidth and video technology enable online video producers to mix and match video clips in real time. This means that viewers can click on video to alter the action or storyline. Users steer the narrative by making choices along the way. User navigated content. Some recent examples show just how seamless and full-screen these experiences can be.

Survive the Outbreak is an interactive horror film which allows viewers to make their own life or death decisions with zombies.




NOLAF.org is a wild Tostitos brand entertainment story labyrinth created by Element79 and Mekanism. It is successfully compelling and is able to weave the brand into a Monty Pythonesque tale of crusaders who are fighting against fun. I hope Tostitos is feeling that taking a marketing chance with their budget has proved worthwhile. I can consume this kind of advertising.

The Orange Underground is an interactive video site combined with user-generated videos. A Cheetos ad campaign.

And some groups are pushing the video interaction even further. For example, GPS Film is a location-based mobile cinema. "Using a GPS-enabled PDA or mobile phone, artwork selects clips based on location. As the viewer travels, the movie is revealed. The result is a new type of film experience that is tied to the movement of the viewer. Similar to a game, GPS Film tells stories by exploring an environment… but by taking it off the computer and back into the real world."

Gary Vaynerchuk Content Creation Pep Talk

Gary Vaynerchuk created a big buzz with his recent keynote talk at the Web 2.0 Expo. Pacing the stage, he implores the audience to stop doing things they hate. He created Wine Library TV and has become an internet celebrity and successful businessman. He discusses how we are living in an age when the old media controls are crumbling and the new content creators have numerous chances to monetize their own personal monkey business. Create!

Free Online Movie from Michael Moore

Today Michael Moore is releasing his latest documentary "Slacker Uprising" for free online. Get it here. The election-focused movie can also be bought on DVD and will eventually be released via more traditional channels. It is an interesting exploration of delivery methods. We'll see more experiments like this in the coming months.

The distribution is being organized by Robert Greenwald's Brave New Films (the company behind "OUTFOXED: Rupert Murdoch's War on Journalism" and "WAL-MART: The High Cost of Low Price").

"This is being done entirely as a gift to my fans. The only return any of us are hoping for is the largest turnout of young voters ever at the polls in November." - Michael Moore

Online Video Mega List

Web video has achieved mass-market popularity. This compilation of links serves as a taste of what's available. Move over, YouTube. You've got company. I will continue to add to (or subtract from) this list as time goes on. Leave comments if I've missed any good ones.

Upload Sites

• 12 Seconds TV: Upload and share short video, like Twitter for video.
• Blip TV: Upload your own or watch other people's videos. Solid set of monetization tools. Great player.
• Cruxy: Post your video, track your buzz and make some dough.
• Current TV: A global television network that gives you the opportunity to create and influence what airs on TV.
• Dailymotion: Video upload, sharing and categories.
• FlixWagon: Broadcast live video from your mobile device.
• HelloWorld: Online studio tools for posting video, live video and video email.
• LiveVideo: Original and exclusive content, weekly video contests, customizable video streaming community.
• Magnify.net: Community video platform. Hosting of pages and videos.
• MetaCafe: Video entertainment powered by you.
• Mogulus: Live broadcast platform on the internet. Mobile features and interactive chat.
• MotionBox: Family-friendly video sharing and storage.
• MySpaceTV: Mega portal/community.
• Qik: Stream live video from your phone.
• Phanfare: Family-friendly private video sharing and collaboration.
• Revver: upload your video and get advertising revenue.
• Stickam: Web video conferencing, live streaming and lifecasting.
• Treemo: An online media sharing community with a mobile component and a "green" slant.
• TubeMogul: Independent video producers use this tool to distribute to multiple platforms, monetize their assets and track their stats.
• Ustream: "Live interactive video for everyone."
• Veoh: From home videos to premier internet television content. From Michael Eisner. Also has a media player.
• Viddler Web application to upload, enhance, and share digital video.
• Vimeo: Slick upload and share site with robust software and player.
• VUVOX: VUVOX is an easy to use production and instant sharing service that allows you to mix, create and blend your personal media – video, photos and music into rich personal expressions.
• Vuze: Upload or watch high-def videos.
• ZigiMe: Social network where users can upload video.

Infrastructure, Software & Hardware

• Adobe Media Player: Finding, cataloging and watching your videos.
• adotube: Publisher-centric online video advertising platform that enables you to generate revenue by showing brand-name ads in your video content.
• Amazon UnBox: The ecommerce giant begins to experiment with online delivery of entertainment content.
• BitTorrent: Trade huge files with your peers.
• BrightCove: Large-scale internet TV platform.
• CinemaNow: Movies. Buy, Rent, Burn. Online.
• CastTV: Video search, attempting to index every video on the web.
• ClipSyndicate: Search licensed, professional content, embed a channel widget in your site and earn revenue.
• DigitalSmiths: Video search technology. Publishers can register and generate ad revenue.
• Dotsub: Any film, any language. Wiki-type citizen translation tool for video.
• Dragonfly: Your customized video network. Trackable. Monetizable.
• Ekko.tv: Instantly start a video chat with two of your friends.
• Feed Room: Enterprise video solution. Provider of technology to corporations and media sites.
• jetvision: Jetvision provides immediate access to all your content in a single web video player that’s customized to match your existing website.
• Kaltura: Open source video management tools for individuals and organizations.
• Kyte: Kyte is an end-to-end, online and mobile platform for the production, distribution and monetization of video content.
• Mixpo: An online video advertising technology company based in Seattle.
• Maven Networks: Online video advertising solution.
• MoveNetworks: TV 2.0. Web streaming technology and services.
• Ooyala: Manage, monetize, syndicate and analyze your online video. Founded by two seasoned Google veterans.
• Origin Digital: Video application service provider, syndication, reporting, multi-platform.
• Overlay.TV: Enrich, monetize, and share online video with animations, comments, products and hyperlinks.
• PermissionTV: A digital video distribution platform with tools to monetize and track your video assets.
• PLYmedia: Development, design, manufacturing and deployment of an interactive, multi-dimensional web video platform.
• Red Lasso: Search national and local TV broadcasts, make clips, share the clips.
• Another settop box is Roku who will soon have a new product to Stream Netflix and Amazon video on demand.
• ScanScout: In-stream video ad network for publishers and organizations.
• See Too: Privately watch videos with a buddy on the internet.
• Sling Media: Cool digital settop boxes that stream cable from your house to your computer. They will soon release an iPhone app that gives instant access to Cable TV and Tivo while roaming.
• Snackfeed: Snackfeed is a tool that lets you track your favorite videos and watch what your friends are watching.
• SwarmCast: Multi-stream platform provider for HD and live distribution
• Syndicaster: Syndicaster is adding several online distribution options for local TV stations, including the ability to publish video clips to YouTube, AOL (via Brightcove), Yahoo and other sites. Syndicaster is an online editing and video-clip management service that allows TV stations to broadcast any news clip and repurpose it for the Web by publishing it to their own Websites or through its sister service ClipSyndicate (both Syndicaster and ClipSyndicate are divisions of Critical Media).
• Tremor Media: Monetize your video (for companies and individual publishers).
• TVTonic: Watch, subscribe and manage video content. Designed to be used with a remote on Windows Media Center.
• UV Layer: Search and discover video. Create thumbnail walls as visual storage.
• Veodia: Platform-as-a-service video broadcasting tools.
• Veotag: A service that allows you to display clickable text on your audio or video files.
• VideoClix.tv: VideoClix’s original clickable video authoring software segmented, tracked, tagged and categorized objects within videos.
• VidPay: A white label platform for sponsored video campaigns, helping video advertisers reach their intended audience.
• Visible Measures: Deep and relevant measurement of internet video audience behavior.
• Yuxt: Social video bookmarking, list creator, playlist tools.

Content & Entertainment Portals

• Acceptable: Watch. Vote. Create. Their judges decide which submitted clips are acceptable to be voted on.
• ActiveVideo: ActiveVideo Networks brings the full Web-media experience to TV, using well-established Internet and On-demand infrastructure. With 24 issued patents, ActiveVideo provides a mature, stable platform with infinite programming possibilities.
• AllOfTV: An archive of streaming TV content on the web. A site with this range of free content is surely going to be shut down soon.
• AtomFilms: A source for independently produced, online entertainment for ten years.
• BabelGum: "TV experience, Internet Substance." High-resolution and full-screen.
• Beet TV: Business news about the media revolution.
• Blinkx TV: 26 million hours of searchable video and major partnerships with dozens of media companies.
• Crackle: A Sony Pictures Entertainment Company formerly known as Grouper. A multi-platform video entertainment network and studio.
• DubiousTV: Seattle-based producers of online shows.
• The Fancast Store: Online video store with a respectable selection of modern films.
• ffwd: This video recommendation engine has just released its API to developers.
• Heavy: Early-comer online video company focused on creating entertainment experiences for various demographics.
• Hulu NBC Universal and News Corporation joint video venture. Many popular TV shows and movies available full-length and full-screen.
• HungryFlix: Feed your portable device. Purchase with micropayments.
• Intruders tv : The leading provider of valuable insights through their unique approach to capturing Innovators on video.
• Joost: All the things you love about TV, fused with all the fun and interactive power of the internet. From the guys that brought you Skype and Kazaa. Full screen. Downloaded client.
• JumpTV: Free live TV from all over the world on your PC.
• LANDLINE TV: A comedy video site that is "comically relevant...for about a week or so."
• Live Universe: One of the largest online entertainment networks from MySpace founder Brad Greenspan. Video, Social Networking & Music.
• MeeVee: Traditional TV listings and online video from hundreds of sources. Personalized guides to surface new programming choices based on individual interests.
• mywaves: The largest free mobile video destination for consumers, attracting over 5 million unique visitors monthly to its free mobile video service.
• Neovids.tv: Production company that creates, acquires, and distributes online video content.
• On Networks: Producing tons of original content. Original programming for original people.
• MojoHD: High-def online site owned by Comcast, Cox Communications and Time Warner among others.
• Podaddies: Advertising solutions for video publishers.
• Revision3: Discover, watch, subscribe, discuss. Original shows.
• Rocket Boom: Daily internet culture news video program.
• STRIKE.TV: Born out of the writers strike, designed to challenge members of the Writers Guild to create original programs for the Internet. The ad revenue profits go to the Writers Guild Foundation Industry Support Fund.
• Tilzy.tv: What to watch on the web. Guides and reviews.
• VideoSurf: A site for users to search, discover and watch online videos.
• ViralVideos: Displaying the web's most shared viral videos.
• WellcomeMat: Local personalities and professionals use video to highlight real estate, cities, neighborhoods, parks, schools, events and local businesses.
• WorldTV: Create your own channel by assembling videos from the web or watch other people's channels.
• Zattoo: Live TV on your PC from all over the world.

Progressive

• DIY Video Summit: DIY video in the age of digital media.
• FreeSpeech.org: Campanion website of the progressive TV channel. Politics, culture and social issues.
• FORA.tv: "The World is Thinking." Political, social and cultural issues via web video.
• TED: Technology, Entertainment, Design. 18-minute speeches from progressive luminaries.

Other

• For Your Imagination: A content production company, creative video studio and marketing team.
• WallStrip: Videos about how cultural trends effect the stock market.

Updated April 26th, 2009.

Opportunities for Content Creators

Andrew Baron, creator of Rocketboom, recently talked to Beet.tv about the numerous opportunities that exist for digital content creators. Now, more than ever, individuals and small shops can make a living creating original programming for the web and mobile devices. He talks in detail about how to approach entrepreneurial efforts in the fields of digital film making, story development, online video and web show production.

The Rocketboom folks just announced a seven-figure distribution deal with Sony this week, so this is a content team that knows what they are talking about.

NYT Article Takes Pulse of Web Video Scene

A great recent article in the New York Times titled "Night Life Reprogrammed" explores the nightlife and social scene that has sprouted up around the next-generation web industry that is newly emerging. Special emphasis is placed on web video companies and their interactions with the industry and the world at large. The article mentions a bunch of great internet video content and entertainment sites such as the following:

• Wine Library TV
• Video blogs like Downtown Diary and Pop17
• Digital media production company Dinosaur Diorama
• Online video entertainment pioneer Blip.tv
• Hip Hop video blog Ill Doctrine
• NY Video 2.0

For more companies like this, check out my 4-part series about digital media content sites "They Promised Us Convergence".

Metacafe Partners with Web Video Content Creators

AdAge is reporting that the web video entertainment company Metacafe has partnered with a dozen content-creation companies including 60 Frames, Aniboom, CelebTV, Collegiate Images, Comedy.com, Comedy Time, Diagonal View, GamePro Media, Howcast, SXM, Wannahaves, and Young Hollywood.

"It's important for content creators that they not only have their work distributed as broadly as possible but also that they team with publishers who can help ensure their videos reach the right viewers at the right time," Scott Bushman, vice president of content for Metacafe.

Digital Media Content Business News

When I started this blog over a year ago, it was to cover stories in the still-emerging digital content industry. This world of online entertainment and digital delivery is now mainstream, and continues to grow. Popular old-school media companies have begun to embrace the new delivery channels and content-creation techniques. Take the recent examples below as proof.

• PaidContent.org parent company, ContentNext, has been acquired by Guardian News & Media.


• HBO has decided to offer digital versions of its content on iTunes.
  
  
• Media industry grand-daddy CBS Buys digital pioneer C|NET for $1.8 billion.


• Disney Online Creates New Team Focused on Online Virtual Worlds, Communities and Games


• Online-Video Firm Revver Is Acquired by LiveUniverse.


• The new Vivendi multimedia service, called Zaoza, will deliver content across multiple devices and encourage users to share


• Hollywood continues to go digital. Lions Gate Entertainment has decided to strike a deal with Google to share advertising revenue from YouTube clips of it's films.

They Promised Us Convergence, part 4

The great plodding march toward complete convergence continues. TV and movies are merging with the digital world. This series on my blog tracks many of the companies, creators and video sites that have joined this quest for convergence. Below are links and quotes about many of the sites I didn't cover in parts 1, 2 and 3.

The goal of CastTV is "to index every video on the web (from YouTube to iTunes, and everything in between) and to help users find videos that matter to them."

"Viddler is a fresh, creative web application that lets you upload, enhance, and share digital video quickly and easily inside your web browser. Sharing your story. Making search results relevant. Bringing users together."

"LiveVideo is where you want to be to find original and exclusive content, weekly video contests, and great videos. Essentially, LiveVideo is your ultimate video destination on the web. We are a customizable video streaming community that allows users to watch, upload, search and share videos, allowing you to have a completely interactive video sharing experience!"

Stickam is "driving the next wave of business communications with rich media meetings that liberate users from time and geographical constraints." They provide "Web communication services... designed for the delivery of multimedia Web communications."

Qik lets you "stream live video fast to the world. Right from your phone."

MoveNetworks is calling themselves TV 2.0.

"WorldTV is an entirely new concept in the world of web video. More than 10 years in the planning, it realizes a long term vision to empower anyone, anywhere to become their own media mogul, and to create their own fabulous TV Channel."

Adobe Media Playerlaunched a media player that works great for finding, cataloging and watching your videos.

Also see my recent post about the DIY Video Summit.

Remember that the deadline for the mandatory shift to digital television draws ever closer. See my recent post T-Commerce, Digital TV and the Digitization of Content.

The set top box market continues to take in new players. "VUDU is the revolutionary new movie on-demand service that provides instant access to more than 6,000 movies and TV shows, with hundreds of titles in high-definition. Whether you're in the mood for a top Hollywood new release or an art-house classic, VUDU lets you rent or purchase and starts playing faster than you can grab the popcorn." FOXTEL has a pretty great box. And this month also saw a widly publicised rumor that Blockbuster Video is about to announce a set top box of their own and this rumor appears to be true.

Maven is "the power of internet TV" and was bought by Yahoo for $160M. "Introducing the first and only complete online video advertising solution to dramatically increase video advertising inventory and revenue via new ad formats, an intelligent and dynamic video ad insertion engine, and sophisticated video ad inventory management tools."

Live Universe, the latest venture from MySpace founder Brad Greenspan, bought Revver, in February 2008. LiveVideo.com is another project by Live Universe.

BuddyTV is "original and fresh coverage on TV Shows, TV News, TV Spoilers, Live TV Commentary, TV listings, Forums, and Community."

"MeeVee is the first destination to bring together traditional TV listings and online video from hundreds of sources in one place. Using innovative new technologies, MeeVee has changed the way viewers find TV programming and online video by enabling them to personalize their guides to surface new programming choices based on individual interests."

Beet TV continues to crank out great video coverage of many of these topics.

Mogulus is "giving users the power to create live, original television programming, all done on their own global broadcasting channel."

PermissionTV will give you the tools to monetize your video assets.

ViralVideos displays "the web's most shared viral videos."

YouTorrent, is a meta search engine that finds you bit torrents.

Stay tuned for more in this ongoing series. Check out the previous posts:
They Promised Us Convergence, part 3
They Promised Us Convergence, part 2
They Promised Us Convergence, part 1

Aggregators Pointing to Aggregators: Is Real Content Dead?

The last few years have seen a tremendous rise in aggregators, sites that link to top news and entertainment stories located on other sites. Numerous cries can be heard that true journalism and thoughtful commentary are dead because sites are linking to anything they can find, from blogs to wikis to amateur movies. Does this signal the end of content creation as we know it? Will we end up in a world where links only lead to more links, endlessly in circles, till the end of time?

In the video above Guy Kawasaki talks about his recent aggregation venture, AllTop, with Drue Kataoka of Valley Zen. He is experiencing great success automatically gathering and posting news based on topics such as celebrities, science and politics.

Of course, one of the grand-daddies of this approach is Thomas Marban and his outrageously popular PopURLs site. One page. A bazillion links.

The examples of this phenomenon are extremely numerous: Google News, Topix, Newser, TechMeme, Digg, BuzzFeed, or any of the hundreds of other aggregators.

AdAge has a great recent article about these subjects called It's Web 3.0, and Someone Else's Content Is King (Without Original Reporting, How Long Can the Aggregation Party Last?) They cover the doom and gloom side of the story well, but also point to the encouraging opportunities for aggregator sites and content creators. They also pull some great tidbits from The Pew Center's annual report on American journalism, The State of the News Media 2008. Both definitely worth the read.

I actually think all this is great news for modern digital content creators. As traditional publishing moves toward the digital platform, the market fragments. This separates the creators from the designers from the marketers from the distributors. Content developers are now on their own and this makes the content more valuable. When the giant content factories begin to focus on promotion and delivery, the individual writers and creators can shine. And they can charge top dollar for their product, whose value increases.

New Amazon Carousel Widget

Everything Is Miscellaneous: The Power of the New Digital Disorder

I hate folders. My files never fit perfectly into a folder structure. Many modern taxonomists are suggesting that we are seeing the demise of folders and the death of buckets. In other words, if all content can be tagged with keywords then why bother sticking it in any particular folder. How often have we all tried to file a document in a particular folder only to realize that it could actually be at home in multiple folders? With tagging, we don’t have to worry about this, just tag a document with a variety of keywords and you’ll be able to find it again one day.

David Weinberger talks about this in a much more eloquent fashion than I do. Check out his new book Everything Is Miscellaneous: The Power of the New Digital Disorder. I especially enjoy his humorous brushing aside of Melvil Dewey, inventor of the stunningly frustrating Dewey Decimal System. Check out the video below where he talks about (among many other things) how Dewey was a man obsessed with the number ten...so much so that he would arrange his travel dates so that he would arrive at his destination only on dates that were divisible by ten.


"Google Tech Talks May 10, 2007 David Weinberger's new book covers the breakdown of the established order of ordering. He explains how methods of categorization designed for physical objects fail when we can instead put things in multiple categories at once, and search them in many ways. This is no dry book on taxonomy, but has the insight and wit you'd expect from the author of The Cluetrain Manifesto, Small Pieces Loosely Joined, and a former writer for Woody Allen."

Follow-Up to My American Marketing Association Webcast

Below is a version of my presentation from my recent webcast for the American Marketing Association. It doesn't have audio or animation so you won't get the full mind-blowing experience.

To see the full-on presentation with audio and animation, visit the micro-site where you will find the following: the slides below, the full archived webcast from the American Marketing Association and my PDF eBook.

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My Webcast for the American Marketing Association

TO: Macrom and Creative Contacts
SUBJECT: Aquent/AMA Webcast: Make Your Content a Powerful Asset in 10 Steps

Hi Reader:

How do you ensure that your content is a valued asset within your organization?

I thought you’d be interested in our next webcast, “Make Your Content a Powerful Asset in 10 Steps.” During the webcast, Todd Tibbetts from Aquent’s outsourcing division, Aquent Studios, will illustrate how careful planning, diligent implementation, increased collaboration, and development of success metrics and benchmarks will make your content a powerful asset that delivers the right information to the right audience every time.

Citing real examples from his clients Microsoft, Adobe, T-Mobile, Target, and Starbucks, Todd will address the following key learning objectives:

• Understand the difference between content as an asset and a liability.
• Realize opportunities for making content more powerful.
• Design and create content for maximum organizational impact.
• Learn how quality content can save money and generate more revenue.

I hope you’ll join us!

What: Aquent/AMA webcast presented by Todd Tibbetts: “Make Your Content a Powerful Asset in 10 Steps”

Who: Marketing communications managers and creative services managers who want to successfully create, leverage and manage content.
When: March 27, 2008, at 1:00 PM ET

Registration: https://amaevents.webex.com/amaevents/onstage/g.php?t=a&d=962895360&SourceId=3aquent032708
If you can't make the live broadcast but are interested in the subject, go ahead and register. We always follow up with details about the on-demand version.

10 Steps to Make Your Content a Powerful Asset

I often work with clients who are overwhelmed by their content, information and digital assets. For many individuals and companies, their content (pictures, text, video, etc) is a mess, a liability and a cost center. It takes focus and effort to turn the content from a liability into an economic asset, but the path is straight-forward and very achievable. Your organization will benefit internally and externally; creating a smother-running operation on the inside and promoting your message to the outside. You may even create additional revenue streams once you wrangle all those assets.

This is continuous publishing in a global digital media environment. Control your content before someone else does. Today much of your content is digital. And it has escaped your grasp. Below I’ll describe your ten to-do items. You’ll get control of your content and you’ll grow to understand the power and value that content will bring you.

1. Discover. Identify your existing content. What do you have? What format is it in? Perform a content inventory or content audit. Create a content matrix, a spreadsheet of all your pieces and their attributes.

2. Develop your Core. Create the essential main ingredients of your content. This is often called Single Source where a team develops base content that is used in multiple locations or formats. Crystallize your message down into the essential ingredients.

3. Prepare for Community Involvement. Your content will be captured, quoted and manipulated. Plan for it. Make your community plan. Much like a business plan, but it outlines your philosophy, approach and rules for your audience/social network. This is user-centered content creation: know your audience. Give them a voice. Give them tools like widgets or online forums.

4. Architect Your Content. Use information architecture theories and approaches. Put your content into categories that make sense. This is often called bucketing. Try doing a card sort. Your community may begin to add categories and tags to your content if you let them. This “folksonomy” approach can be powerful.

5. Create you Multi-Destinational Plan. We are in a cross-platform world. Your content will live on more than the three screens (TV, computer, mobile). Create a delivery method attribute matrix to predict where your content is most likely to land. Remember we are in the age of the globalization of content. Understand translation and localization.

6. Acquire or Build Your Tools. Content management tools will most likely be needed. Make you build vs. buy decision. Visit the CMS Matrix to get comparison information.

7. Design Your Content. Separate your content from the way it is presented. Determine the base elements of your visual brand and stick to ‘em.

8. Document it. For internal use and the retention of institutional knowledge, please document your content adventures. Develop style guides and knowledge management practices to ensure knowledge transfer to others on your team or others who may follow in the future.

9. Tell your Story Continuously. Assign, hire or rent full-time staff to constantly add new content. Generate Continuous Content. Become thought leaders. Quality content and real content wins. Don’t fill a page with keywords and call it content. Humans and machines can tell what good content is and they seek it out.

10. Track it. Define your metrics for success and document your benchmarks. Analyze your numbers. Watch them change. Modify your behavior based on results, not assumptions.