Online Video Advertising Growth

It seems that every time another research firm predicts the size of the online video advertising market, another firm turns around and makes a higher prediction. The realities of the market and the ever-increasing adoption of online video is proving that the predictions are too low. The only thing we can be sure of is that advertising for online video will be huge! This is great news for all of us content creators...if there is money in the market, funding for shows will continue to increase.

Lehman predicts $2.4B in U.S. Video Ads by 2010. See the TechCrunch post.

Parks Associates predict $6.6B in Online Video Ads by 2012. See the NewTeeVee post.

Forrester predicts $7.1B in Online Video Ads by 2012.

Fifty Percent of US Population will Watch Online Video in 2008

Not everyone agrees. "Expectations for online video ad revenue growing faster than the evidence"

Microsoft Digital Advertising News

YuMe, a company dedicated to delivering ads across all platforms, has recently made a big deal with Microsoft to provide services and sales for digital video distribution. The video above is an interview with the Yume founder by Scobleizer.

In similar news, Microsoft just bought Navic Networks, a company that delivers advertising to digital television platforms. Read about the deal at The Seattle PI.

To learn more about the impending switch-over to digital television, read my earlier post T-Commerce, Digital TV and the Digitization of Content.