Online Video is Bright Spot in Dark Economy

The business of online video is growing. Numerous recent articles are pointing toward encouraging trends for those of us who are in the business of digital entertainment on the web.

Video advertising appears to continue to sell well according to a recent article in The Economist. Internet advertising will be relatively unscathed in the downturn.

A recent MediaPost article by Mark Walsh seems to support this. "Market researcher eMarketer maintains that video ad spending will buck the downward trend. It expects the category to increase 45% in 2009 to $850 million, or just over 3% of the $25.7 million total projected in online ad spending." See" Video Expected To 'Buck The Downward Trend'

My Documentary About Dot Com Culture

I finished editing late last night and here it is - Exit Strategy News Episode One: Bandwagon.

I've been collecting video and photos from over 18 years in the Internet industry. Erik Koto and I have captured many of our friends and colleagues on video and we'll eventually assemble further episodes. Tell us if you have video sitting in a closet somewhere. Also, we'd love to interview you. Everyone has a story.

We want to capture what it's like to work in the Internet industry, both past and present. What are your memories of the dot com bubble? Where will the future lead us?

Also Available: High-Resolution versions.

Hulu and Joost: Head-to-Head Video Battle

Hulu and Joost, two of the top online video entertainment sites, are improving their services at a very fast rate. Hulu is allowing viewers to embed videos in their personal blogs while Joost has dropped the stand-alone software and launched a browser-based player. Below are some articles about the two companies. Also check out the recent Nielson video census chart (above).

Free, Legal, and Online: Why Hulu Is the New Way to Watch TV (Wired Magazine)

Hulu Launches All Kinds Of Stuff To Keep You Defocused On Joost (TechCrunch)

New Widgets At Hulu; We Talk To CTO Eric Feng (TechCrunch)


About time: Joost to launch browser-based player (CNET)

Free Online Movie from Michael Moore

Today Michael Moore is releasing his latest documentary "Slacker Uprising" for free online. Get it here. The election-focused movie can also be bought on DVD and will eventually be released via more traditional channels. It is an interesting exploration of delivery methods. We'll see more experiments like this in the coming months.

The distribution is being organized by Robert Greenwald's Brave New Films (the company behind "OUTFOXED: Rupert Murdoch's War on Journalism" and "WAL-MART: The High Cost of Low Price").

"This is being done entirely as a gift to my fans. The only return any of us are hoping for is the largest turnout of young voters ever at the polls in November." - Michael Moore

Adventures in Intellectual Property

As an Internet consultant, I get the opportunity to visit a lot of cool companies. Today I was at Intellectual Ventures, the invention and intellectual property factory in Bellevue, Washington. The company was founded by the legendary former Microsoft CTO, Nathan Myrvold.

Myrvold is an avid collector of weird and wonderful items. In the office we saw vintage movie cameras, dozens of 100-year-old typewriters, rare entomology displays and a giant T-Rex head from the movie Jurassic Park. (above, left)

They have a fascinating business model, a brave new world of intellectual pursuit. They acquire or create patents and inventions and then monetize them. See what Fortune Magazine, The New Yorker and Business Week had to say about the company. Also, check out Myrvold's presentation at TED (below).

Online Video Advertising Growth

It seems that every time another research firm predicts the size of the online video advertising market, another firm turns around and makes a higher prediction. The realities of the market and the ever-increasing adoption of online video is proving that the predictions are too low. The only thing we can be sure of is that advertising for online video will be huge! This is great news for all of us content creators...if there is money in the market, funding for shows will continue to increase.

Lehman predicts $2.4B in U.S. Video Ads by 2010. See the TechCrunch post.

Parks Associates predict $6.6B in Online Video Ads by 2012. See the NewTeeVee post.

Forrester predicts $7.1B in Online Video Ads by 2012.

Fifty Percent of US Population will Watch Online Video in 2008

Not everyone agrees. "Expectations for online video ad revenue growing faster than the evidence"

Opportunities for Content Creators

Andrew Baron, creator of Rocketboom, recently talked to Beet.tv about the numerous opportunities that exist for digital content creators. Now, more than ever, individuals and small shops can make a living creating original programming for the web and mobile devices. He talks in detail about how to approach entrepreneurial efforts in the fields of digital film making, story development, online video and web show production.

The Rocketboom folks just announced a seven-figure distribution deal with Sony this week, so this is a content team that knows what they are talking about.

NYT Article Takes Pulse of Web Video Scene

A great recent article in the New York Times titled "Night Life Reprogrammed" explores the nightlife and social scene that has sprouted up around the next-generation web industry that is newly emerging. Special emphasis is placed on web video companies and their interactions with the industry and the world at large. The article mentions a bunch of great internet video content and entertainment sites such as the following:

• Wine Library TV
• Video blogs like Downtown Diary and Pop17
• Digital media production company Dinosaur Diorama
• Online video entertainment pioneer Blip.tv
• Hip Hop video blog Ill Doctrine
• NY Video 2.0

For more companies like this, check out my 4-part series about digital media content sites "They Promised Us Convergence".

Web 2.0 Directory

Quick, before Web 2.0 is totally dead, visit the Web 2.0 Directory to see all the latest start-ups. Technically, aren't we on Web 5.0 by now?

ESIF Entrepreneurship Documentary

Some fellow creative media-makers I know here in Seattle just created a short documentary about start-up funding. The focus is on business owners who have pitched their business at the Early Stage Investment Forum("ESIF"); a funding event held every Spring in Seattle.

DIY Video in the Age of Digital Media

Howard Rheingold has been one pixel ahead of most people for decades now. His writings and thoughts about new media, grassroots communications and virtual communities must be digested by any serious student of the digital age. Howard and I worked together at Whole Earth Catalog in the early 90s. He's the guy who came running into the office waving a floppy disc above his head screaming, "You've gotta see this." It was the first Mosaic browser and it blew our minds.

Check out the video above from the 24-7 DIY Video Summit. You'll see an intro by Howard and some video of Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide. Thanks to Ulrike Reinhard for the video.

The DIY Video Summit is described below in their own words:

"We are in the early stages of a fundamental transformation in how we create, share and view dynamic visual media. This transformation is enabling a new media ecology that can support widespread amateur video creation, and peer-to-peer and many-to-many distribution to audiences both large and small. Although it is clear that there is tremendous demand for user-generated and bottom-up forms of digital video, it remains unclear how best to support these creative projects, what the implications are for artistic practice and how to build bridges between old and new media."