Vint 'Father of the Internet' Cerf Re: Online Video

Check out the great interview with Vint Cerf on BeetTV. He has not only won every techie award in the universe, but he's been steering strategy at Google since 2005. He has interesting things to say about the future of online video, which he predicts will involve more downloading and less streaming.

Microsoft Silverlight Presentation by Brian Goldfarb part 1

(Install Silverlight to view this video.)

The video above is part one of a keynote speech given by Brian Goldfarb of Microsoft at the 2008 CRE8 Conference. I attended the conference in Orlando and you can review my earlier posts from the show.

A cultural change is afoot at Microsoft, where the oft-neglected designer is finally getting a long-craved-for hug from the Borg. This time it really seems like they are serious about respecting user experience and good human-computer interface design best practices. For instance, Microsoft is part of the OpenAjax Alliance and they have even launched a full-on designer community.

Check out his presentation to learn about Microsoft's new approach to the entire "ecosystem of developers" which involves "collaboration between teams of partners". Microsoft is not only trying to provide tools to do tasks, but they are also addressing the need for workflow solutions. How do teams work closely together, freely exchanging ideas, files and deliverables? With the new products, a designer can open up a project that has been coded by a developer and vice versa.

Goldfarb leads teams dedicated to building upon Microsoft's Windows Presentation Foundation (WPF), their unified application framework. Among other things, it allows developers to apply basic windows functionality (like spell check) into multimedia applications.

He spoke broadly about general changes in Microsoft culture and practice. He mentioned that their server is now standards-based, and the "browser is getting better, I promise".

He shared a variety of example Silverlight sites from their Gallery, including Break.com, HSN,and the mind-bending "Deep Zoom" technology on the Hard Rock Cafe site.

At the time of this presentation, Microsoft was seeing over one million downloads a day of the Silverlight plug-in.

The new products support HD video, adaptive streaming solutions, XAML, and DRM-ready features. Read my post about a recent all-day Silverlight training event I attended at Microsoft to learn more about all this stuff.

Goldfarb stressed that they are building demand. Now they need creative people to develop the supply. To that end, they are offering 10 gigs of free hosting! The video above takes advantage of this. They are encouraging the developer network by providing a free place to get started.

Silverlight is driving plugin adoption by offering content developers a free hosting and streaming service: "Microsoft® Silverlight™ Streaming by Windows Live™ is a companion service for Silverlight that makes it easier for developers and designers to deliver and scale rich media as part of their Silverlight applications. The service offers web designers and developers a free and convenient solution for hosting and streaming cross-platform, cross-browser media experiences and rich interactive applications that run on Windows™ and Mac."

Video Publishing Platform Wars

comScore Video Metrix, the king of media statistics, tells us that more than 10 billion videos are viewed per month in the United States. In March 2008, there were more than 11 billion!

As has been written about numerous times on this blog, there are dozens of companies trying to corner pieces of this market. One of the biggest is Brightcove, who recently revamped their services and site. They describe themselves this way, "Brightcove empowers content owners—from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, we help web publishers enrich their sites with syndicated video programming, and we give marketers more ways to communicate and engage with their consumers."

Recently a Seattle-area start-up has begun to challenge the mighty Brightcove. Delve Networks, formerly called Pluggd, published a direct challenge on their blog this week. They are going after Brightcove's corner of the video market and appear to be doing quite well.

The online battle for video platform domination rages on! It'll be fun to watch.

Microsoft Digital Advertising News

YuMe, a company dedicated to delivering ads across all platforms, has recently made a big deal with Microsoft to provide services and sales for digital video distribution. The video above is an interview with the Yume founder by Scobleizer.

In similar news, Microsoft just bought Navic Networks, a company that delivers advertising to digital television platforms. Read about the deal at The Seattle PI.

To learn more about the impending switch-over to digital television, read my earlier post T-Commerce, Digital TV and the Digitization of Content.

On The Media Podcast: How to Fix Tech Policy

Check out the recent On The Media interview podcast (above) with Tim Wu, Columbia University law professor and co-author of Who Controls the Internet?: Illusions of a Borderless World.

He's written an article for Slate Magazine about Jump-Starting Our Tech Policy where he outlines his recommendations which include appointing a broadband czar.

Wu is also an advisor to Barack Obama who has a pretty progressive technology policy. The next president needs to devise a cohesive approach toward communications and media which will allow equal access and continued innovation.

Adobe Media Player for Internet TV Content

Adobe is now in competition with iTunes, Windows Media Player and Real Player. Their new Adobe Media Player is a great digital media content player that helps you organize your favorites and find great video and audio.

Adobe has also teamed up with a bunch of participating content producers and suppliers such as CBS, Comedy Central, BlipTV, MTV and Universal.

Adobe has a great history of making universal, cross-platform apps that quickly become the standard. This Media Player has a chance to become the standard tool that allows digital content consumers to aggregate and control the incredible amount of audio and video that is sprouting anew every day on the web. Check out my previous three articles on the convergence of TV and the web.

"Adobe Media Player software provides control and flexibility to view what you want, when you want — whether online or offline. You can queue up and download your favorite Internet TV content, track and download new episodes automatically, and manage your personal video library for viewing at your convenience."

DIY Video in the Age of Digital Media

Howard Rheingold has been one pixel ahead of most people for decades now. His writings and thoughts about new media, grassroots communications and virtual communities must be digested by any serious student of the digital age. Howard and I worked together at Whole Earth Catalog in the early 90s. He's the guy who came running into the office waving a floppy disc above his head screaming, "You've gotta see this." It was the first Mosaic browser and it blew our minds.

Check out the video above from the 24-7 DIY Video Summit. You'll see an intro by Howard and some video of Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide. Thanks to Ulrike Reinhard for the video.

The DIY Video Summit is described below in their own words:

"We are in the early stages of a fundamental transformation in how we create, share and view dynamic visual media. This transformation is enabling a new media ecology that can support widespread amateur video creation, and peer-to-peer and many-to-many distribution to audiences both large and small. Although it is clear that there is tremendous demand for user-generated and bottom-up forms of digital video, it remains unclear how best to support these creative projects, what the implications are for artistic practice and how to build bridges between old and new media."