Follow-Up to My American Marketing Association Webcast

Below is a version of my presentation from my recent webcast for the American Marketing Association. It doesn't have audio or animation so you won't get the full mind-blowing experience.

To see the full-on presentation with audio and animation, visit the micro-site where you will find the following: the slides below, the full archived webcast from the American Marketing Association and my PDF eBook.

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Tiny Mobile LCD Projectors

I remember when digital projectors were giant, bulky and expensive. Soon companies such as 3M, Samsung and SK Telecom will be offering pocket-sized projectors which will hook up to your mobile phone or laptop and cost less than $400. Get ready to project your favorite YouTube video onto the back of the head of the person sitting in front of you on the bus. Check out the article about all this in today's New York Times.

5Min: How to Raise Money From VCs

This hilarious (but kinda true) video is available on 5min.com, "a place to find short video solutions for practical questions and a place for people to share their knowledge."

In the video above, an Israeli entrepreneur shares his theories of how to raise money from venture capital investors. As he smokes his cigar, he suggests inserting the logo of another venture firm at the beginning of your Power Point presentation. Then politely apologize to the VCs you are pitching and pretend it was an accident. The theory is that VCs want to invest in companies that other VCs are interested in. Funny...but also true.

5min believes that everyone is an expert in something. So, either share your knowledge or go to the site to learn something. Where else can you get a 5 minute lesson in belly dancing, drawing and street fighting all in one place?

Nerd TV Video Interview Archives

"NerdTV (Soon re-launching as SuperNerds) was a weekly online TV show from PBS.org technology columnist Robert X. Cringely. NerdTV is essentially Charlie Rose for geeks - a one-hour interview show with a single guest from the world of technology. Guests like Sun Microsystems co-founder Bill Joy or Apple computer inventor Steve Wozniak are household names if your household is nerdy enough, but as historical figures and geniuses in their own right, they have plenty to say to ALL of us. NerdTV is distributed under a Creative Commons license so viewers can legally share the shows with their friends and even edit their own versions. If not THE future of television, NerdTV represents A future of television for niche audiences that have deep interest in certain topics."

Some Guests Have Included:
Macintosh OS programmer Andy Hertzfeld
PayPal co-founder Max Levchin
Sun Microsystems co-founder Bill Joy
Internet Archive founder Brewster Kahle
Internet publisher Tim O'Reilly
Father of RSS Dave Winer
Autodesk co-founder Dan Drake
Intel Capital co-founder Avram Miller
Anina High Fashion Meets High Tech
Spreadsheet inventor Dan Bricklin
Computer mouse inventor Doug Engelbart
TCP/IP inventor Bob Kahn
Internet entrepreneur, Judy Estrin

Photoshop. For Free? YES!

It's like some beautiful dream. Adobe Photoshop has released a free online version of their software. Yup, you heard that right. You can go to a web page and use Photoshop Express thru a browser.

So, it's definitely not a "full" version of Photoshop...but it is everything you need to do your basic editing. Crop, hue, sharpen. They also have a neat Gallery feature that allows you to share your artistic creations online. With a free 2 GB of storage.

Dreams really do come true.

Download: The True Story of the Internet

The Science Channel is broadcasting a great documentary chronicling the history of the Internet called Download: The True Story of the Internet. Created by technology journalist John Heileman, this film is full of interviews and insights and behind-the-scenes gossip.

They describe it this way: "From the founders of eBay, Yahoo, Amazon, Netscape, Google and many others, we hear amazing stories of how, in ten short years, the Internet took over our lives. These extraordinary men and women tell us how they went from being geeky, computer obsessed nerds to being 21st-century visionaries in the time it takes most people to get their first promotion. And, how they made untold billions along the way."

Merlin Mann. Worst Website Ever. SXSW 2008

Merlin Mann is one of the big brains behind 43 Folders. He gave a great presentation at this year's SXSW (South by Southwest Interactive Conference in Austin). He's a writer, speaker and broadcaster and this performance pokes the whole internet industry in the eyeballs. This is a really funny look at the web from a guy who's seen it all from the inside.

My Webcast for the American Marketing Association

TO: Macrom and Creative Contacts
SUBJECT: Aquent/AMA Webcast: Make Your Content a Powerful Asset in 10 Steps

Hi Reader:

How do you ensure that your content is a valued asset within your organization?

I thought you’d be interested in our next webcast, “Make Your Content a Powerful Asset in 10 Steps.” During the webcast, Todd Tibbetts from Aquent’s outsourcing division, Aquent Studios, will illustrate how careful planning, diligent implementation, increased collaboration, and development of success metrics and benchmarks will make your content a powerful asset that delivers the right information to the right audience every time.

Citing real examples from his clients Microsoft, Adobe, T-Mobile, Target, and Starbucks, Todd will address the following key learning objectives:

• Understand the difference between content as an asset and a liability.
• Realize opportunities for making content more powerful.
• Design and create content for maximum organizational impact.
• Learn how quality content can save money and generate more revenue.

I hope you’ll join us!

What: Aquent/AMA webcast presented by Todd Tibbetts: “Make Your Content a Powerful Asset in 10 Steps”

Who: Marketing communications managers and creative services managers who want to successfully create, leverage and manage content.
When: March 27, 2008, at 1:00 PM ET

Registration: https://amaevents.webex.com/amaevents/onstage/g.php?t=a&d=962895360&SourceId=3aquent032708
If you can't make the live broadcast but are interested in the subject, go ahead and register. We always follow up with details about the on-demand version.

Microsoft Silverlight and Expression Studio Training

I am here live at the Microsoft Conference Center at a full-day training seminar for Silverlight and Expression Studio. We have 70 people from our company getting trained by Arturo Toledo who will also be speaking at our Cre8 Summit conference in Florida in April. I'll be there blogging live from Disney’s Coronado Springs Resort.

One of the coolest new features in version 2 of Silverlight is the Seadragon image technology which aims to "change the way we use screens, from wall-sized displays to mobile devices, so that visual information can be smoothly browsed regardless of the amount of data involved or the bandwidth of the network." Check out the amazing demo below.

Presenting Perfectly with PowerPoint

PowerPoint has reached ubiquitous status in most parts of the world. Today anyone can give a multimedia presentation. Although most of these presentations are either mind-numbingly boring or brain-bendingly confusing, there are still artful public speakers who can use this tool to make magic.

David Byrne (formerly of the Talking Heads) created a great book and DVD art project called Envisioning Emotional Epistemological Information that is a must see for any serious PowerPoint junkie.


Also, check out Clif Atkinson's seminal guide to presenting, Beyond Bullet Points.


Very Funny: Don McMillan on most common mistakes people make while doing PowerPoint presentations.

Amaznode Visual Relationship Searching

I loved this the first time I saw it a couple years ago and it is still a blast to use. Type in your favorite author, musician or filmmaker and (based on the amazon database) you will see a visual representation of your search results. Lines connect related images and clicking will bring you to the products. This is a great way to discover relationships you never new existed.

"Amaznode is a relation based search engine for amazon which is made with adobe flash9(as3). This search engine visualizes a relation network of products in amazon, from the statistics data "customers who bought this item also bought", by digging related products again and again. Amaznode is not only for searching but also good for researching and making an associate link."