Interactive Online Movies and User Narative Control

Bandwidth and video technology enable online video producers to mix and match video clips in real time. This means that viewers can click on video to alter the action or storyline. Users steer the narrative by making choices along the way. User navigated content. Some recent examples show just how seamless and full-screen these experiences can be.

Survive the Outbreak is an interactive horror film which allows viewers to make their own life or death decisions with zombies.




NOLAF.org is a wild Tostitos brand entertainment story labyrinth created by Element79 and Mekanism. It is successfully compelling and is able to weave the brand into a Monty Pythonesque tale of crusaders who are fighting against fun. I hope Tostitos is feeling that taking a marketing chance with their budget has proved worthwhile. I can consume this kind of advertising.

The Orange Underground is an interactive video site combined with user-generated videos. A Cheetos ad campaign.

And some groups are pushing the video interaction even further. For example, GPS Film is a location-based mobile cinema. "Using a GPS-enabled PDA or mobile phone, artwork selects clips based on location. As the viewer travels, the movie is revealed. The result is a new type of film experience that is tied to the movement of the viewer. Similar to a game, GPS Film tells stories by exploring an environment… but by taking it off the computer and back into the real world."