Digital Media Project Surprises

Usually it ain't a good idea to surprise a client. However, an occasional good surprise is ok.

It is best to set initial project expectations and then stick to delivering on those. But as is often said, "under-promise and over-deliver". When you surprise a client with something other than their expectations, use this handy chart to determine if you are offering a good surprise or a bad one.

Good Surprise	Bad Surprise
The project is finishing on time.	We are so totally late, it's ridiculous.
We're under budget.	Yea, let's talk about some budget issues.
We pursued some new design avenues and came up with a stunning interface that plays very well with the focus groups.	We accidentally turned everything purple.
We finished a few extra deliverables.	We haven't really, technically "finished" anything yet.
We found an unexpected revenue stream.	To keep this project alive, we need $10,000 a week.

Zune Arts Digital Music Videos

I love my iPhone, but the marketing efforts surrounding Microsoft's Zune are catching my eye. They are funding the creation of a lot of great mini digital art pieces.

"Zune Arts brings the best creative minds to collaborate on inspiring works of art under themes of sharing, connection, discovery, and friendship. Zune Arts is continuously growing, ever-evolving, and always open to new voices, influences and ideas. Zune is Microsoft's music and entertainment brand that provides an integrated digital entertainment experience. The Zune platform includes a line of portable digital media players, the Zune Marketplace online store, and the Zune Social online music community."

MountainZone.com Early Media Coverage 1997

Here are some more retro flashbacks from the early days of the web. This montage shows how the mainstream media was covering our dot com start-up between 1995 and 1997.



These clips were pulled from the following:

MountainZone TV Commercial series

"Wild Wild Web" syndicated on CBS

CNN Financial

Seattle News on KIRO-TV

ABC Sunday Night Movie "Into Thin Air"

"Up To The Minute" on CBS

Live Update on CNN

Reebok's "PE-TV"

"Playing in Style" on FOX

For more stories from the dot com days, see posts about my personal Internet history.

10 Steps to Make Your Content a Powerful Asset

I often work with clients who are overwhelmed by their content, information and digital assets. For many individuals and companies, their content (pictures, text, video, etc) is a mess, a liability and a cost center. It takes focus and effort to turn the content from a liability into an economic asset, but the path is straight-forward and very achievable. Your organization will benefit internally and externally; creating a smother-running operation on the inside and promoting your message to the outside. You may even create additional revenue streams once you wrangle all those assets.

This is continuous publishing in a global digital media environment. Control your content before someone else does. Today much of your content is digital. And it has escaped your grasp. Below I’ll describe your ten to-do items. You’ll get control of your content and you’ll grow to understand the power and value that content will bring you.

1. Discover. Identify your existing content. What do you have? What format is it in? Perform a content inventory or content audit. Create a content matrix, a spreadsheet of all your pieces and their attributes.

2. Develop your Core. Create the essential main ingredients of your content. This is often called Single Source where a team develops base content that is used in multiple locations or formats. Crystallize your message down into the essential ingredients.

3. Prepare for Community Involvement. Your content will be captured, quoted and manipulated. Plan for it. Make your community plan. Much like a business plan, but it outlines your philosophy, approach and rules for your audience/social network. This is user-centered content creation: know your audience. Give them a voice. Give them tools like widgets or online forums.

4. Architect Your Content. Use information architecture theories and approaches. Put your content into categories that make sense. This is often called bucketing. Try doing a card sort. Your community may begin to add categories and tags to your content if you let them. This “folksonomy” approach can be powerful.

5. Create you Multi-Destinational Plan. We are in a cross-platform world. Your content will live on more than the three screens (TV, computer, mobile). Create a delivery method attribute matrix to predict where your content is most likely to land. Remember we are in the age of the globalization of content. Understand translation and localization.

6. Acquire or Build Your Tools. Content management tools will most likely be needed. Make you build vs. buy decision. Visit the CMS Matrix to get comparison information.

7. Design Your Content. Separate your content from the way it is presented. Determine the base elements of your visual brand and stick to ‘em.

8. Document it. For internal use and the retention of institutional knowledge, please document your content adventures. Develop style guides and knowledge management practices to ensure knowledge transfer to others on your team or others who may follow in the future.

9. Tell your Story Continuously. Assign, hire or rent full-time staff to constantly add new content. Generate Continuous Content. Become thought leaders. Quality content and real content wins. Don’t fill a page with keywords and call it content. Humans and machines can tell what good content is and they seek it out.

10. Track it. Define your metrics for success and document your benchmarks. Analyze your numbers. Watch them change. Modify your behavior based on results, not assumptions.

Pie Charts, Graphs and Humor

Stand-up comedian Demetri Martin gives a great performance aided only by a flip chart and a pointer. And his humor. Those of us who want to improve our public speaking skills could learn a thing or two from this guy.

T-Commerce, Digital TV and the Digitization of Content

In one year, your old TV won't work anymore. Broadcast is going digital. This is the end of the TV antenna.

At midnight on February 17, 2009, all full-power television stations in the United States will stop broadcasting in analog and switch to 100% digital broadcasting. Digital broadcasting promises to provide a clearer picture and more programming options and will free up airwaves for use by emergency responders.

Learn the details from the US Department of Commerce at DTV2009.gov. More info at PC Mag.

We've seen many buzzwords develop from this impending switch-over. One such word makes me simultaneously excited and terrified. T-commerce is the merging of remote-control ease-of-use boob tubes with the instant economic advantages of online ecommerce.

What does this mean for advertisers and the economics of television broadcasting? Accenture, the global technology consultancy, has produced a detailed study on the subject. I actually think it is great news for digital content producers and designers.

"The findings of our Global Digital Advertising Study 2007 represent a resounding call to action for participants throughout the advertising value chain. The survey also shows that the challenges facing them should not be taken lightly. Change is coming, and businesses will have to invest and change radically to get in or to stay in the game. But Accenture believes that the rewards will justify the effort. The long-term future of the advertising business — if we will even be calling it that a decade from now — is bright."

Social Searching and Collaborative Filtering

In the early years of this century, my friends and I finally got what we were half-expecting. We figured that as soon as enough of our friends joined the internet, we would have enough interaction data to begin to realize a true benefit of online communities: filtering on the likes and dislikes of our social circle. We were finally able to discover stuff instantly based on what our friends and family were discovering.

With sites like StumbleUpon and Last.fm stealing the social media headlines, I took some time to explore "social searching". I present this list of search engines that filter results based on things other than keywords; like collaboration and input from social circles or like-minded community behaviors or implied meanings.

hakia
A semantic search engine that brings relevant results based on concept match rather than keyword match or popularity ranking.

Acoona
Accoona's proprietary artificial intelligence algorithms deliver relevant results by merging online and offline information and by analyzing search terms rather than just matching keywords.

bessed
Find websites that are ranked well by your peers. Leave comments about sites or recommend information.

Powerset
Employing technologies that take advantage of the structure and nuances of natural language.

ChaCha
Mobile search solutions plus live human guides to help you find what you are looking for.

Squidoo
Squidoo's goal as a platform is to bring the power of recommendation to search.

sproose
Sproose is a user powered search engine that allows users to contribute to the ranking of web pages by voting for pages they find useful. Sproose also enables users to browse pages that have been voted and/or tagged by other users making it easy to discover new and interesting pages in a social network environment.

Eurekster
A custom search portal around the topic of your choice powered by your community.

Definition: Grok

To grok is to know. If you really truly understand, then you grok it. You have become one with it and you have enveloped the meaning.

The word comes from the Martian word, "to drink". Yes, Martians. Robert A. Heinlein, the author of "Stranger in a Strange Land" gave us this word back in 1961 and the computer industry later adopted it as our own. Trekkies have used this word, along with Matt Groening so you know it has reached the pinnacle of geekdom.

Comic: Make it Orange

How to Name Your Server

If you've ever worked on a team that shares a file server, you know the importance of naming computers. Especially on local area networks where multiple servers are available. You need to have a way to tell them apart. Otherwise we'd be referring to the computers as "that box".

Server naming tends to be either functional (like PHOTOSTORE1 or Backup3) or whimsical (Ophelia and Hamlet). Production servers seem to take on a personality after a while, either because of the type of files on the box or because of the server's behavior. Does a temperamental computer called Tempest take on the personality associated with the name? I worked on a team where the servers were named after inventors and the Edison and Tesla machines were constantly battling each other just like their namesakes.

I have seen numerous approaches to server naming over my 18 years in the Internet business. Some have been named after Shakespeare characters; Jachimo, Othello and Roderigo. Other times it became all too clear that I was working with geeks when the servers were either named after Star Trek (Kirk, Sulu, Picard) or Monty Python (Throatwobbler, Gilliam, DeadParrot).

Are people who name their servers after Disney fairies just too cute to work with? Are people who name their servers after gangsters ultimately corrupt? When you meet a new team, you can tell a lot about them by how they name their boxes.

I sometimes wish I had 100 servers to name. Or better yet, maybe I could develop a special area of consulting. Yea, I could be a professional server namer. Can I get paid for that? I could come up with a million naming themes. Servers named after action movies. Nine servers named after planets. Seven small server named after dwarves. Call me and I'll solve all your server naming problems.

Top 10 Ways to Create Your Own Business Deals

Sometimes, if you're lucky, the money will come to you. Most of the time, however, you must go get the money. There is no top secret weapon to help you generate business, but if you put in the work then you will begin to notice nice deals coming your way. Here are some of my suggestions on how to generate leads, develop business and keep yourself busy with projects. Remember, the harder you work, the luckier you'll get.

1. Schmooze. See my exploration of schmoozing strategies.

2. Relationship Marketing. Write down 100 people who will take your call, follow up for no reason. Do you know 100 people? Keep a list. Keep that contact list warm and active.

3. The Rags. Follow business and industry publications. Really read them.

4. Become the Expert. Write articles and speak on topics you know the most about. Start a blog. It doesn’t matter if you are the best at what you do, as long as you are better than most. Plus, most people are too lazy to actually get off their ass and become the expert so the competition really ain't that bad.

5. Other People’s Sales Forces. Real partners who help co-sell can multiply your outreach. What you are offering is exciting, but make it more exciting by offering additional value brought by your partners. They'll do the same for you.

6. Walking Billboards. Turn your clients into walking advertisements for your offering. Satisfied clients will share your business card or brochure with leads they run into. Tell them specifically how you want them to help and make it easy. Plus, ask if you can quote them and use them as a reference. Overly document every positive client project with case studies.

7. Cold Calls. If only 1 in 100 will result in work, then you’d better make 100 calls right now.

8. Go Vertical. Choose a niche and dive deep.

9. Competitor's Clients. Watch client lists on the websites of your rivals to learn who's buying.

10. Google It. Search job postings. Who's hiring? Search venture capital lists. Who's got the funding? Who has budget? Find local successes and add them to your target list.