Thursday, April 26, 2007

One for the Money, Two for the Showbiz

I have recently contended that the age of the platform-creators is ending and the age of the content-creator is upon us. For years companies have been scrambling to create the online network with the most eyeballs. Companies are creating the networks and protocols to make content sharing a reality. But now the tables are turning. Those individuals and companies with the most creative entertainment are now driving the market.

Some recent companies are providing services to content developers, helping them realize profits from their creations.

Cruxy: Power tools for digital creators.

Brightcove: From personal video blogs to major media sites, use Brightcove to deliver your Internet TV. Choose the option that fits you best.

PaidContent.org: ContentNext Media network provides global coverage of the business of digital content.

Blip.tv: Servers, software, workflow, advertising and distribution for videobloggers, podcasters or Internet TV producers.

vSOCIAL: Brand, target, virally distribute and monetize your message via video.

Federate Media: Support for independent website authors.

SplashCast: Enables anyone to create streaming media 'channels' that combine video, music, photos, narration, text and RSS feeds.

Revver: Monetize your video as it travels virally across the web.

ScanScout: Create new ad inventory and new revenue streams from your existing online video content.

Generation C(ash): A great research report about "minipreneurs" (web content producers who are monetizing their output).

YouTube: This tiny start-up is now offering to split ad revenues 50-50 with content creators.

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