Pomegranate Phone Is Too Good to Be True
This new phone is amazing. It has GPS, an MP3 player, a video camera and a voice translator. Oh yea, and it can also make coffee and be used as a harmonica.Check out the cool Pomegranate Phone website which is actually a $300,000 ad campaign for the province of Nova Scotia. Yup, you heard that right. It's Canadian travel propaganda. And I love it.
It appears to be attracting a great deal of interest with it's high-quality video and slickly produced graphics. I wonder if this type of branded entertainment functions well as marketing. My gut says that it does work. Even though I wasn't looking for Nova Scotia, it pulled me in. I've thought about Nova Scotia several times today because of this site...which is several times more than I thought about it yesterday. And now I'm blabbing to my blog about it.
Not everyone agrees that this attempt at deliberate viral marketing is effective. Some even call it the Pombomb.
Labels: advertising, branded+entertainment, marketing
posted by Todd at
4:31 PM
2 Comments:
Oh, that's IT! I'm going to Nova Scotia! Makin' fun of the Newfies... all the cold weather I want... colorful money... is there an Aquent branch in {insert name of largest city in Nova Scotia}?
Oh, and by the way, I downloaded Air: Moon Safari to my Zune today. I vaguely rememeber seeing their album cover somewhere... hmmm... can't remember exactly where, though...
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