Microsoft Digital Advertising News

YuMe, a company dedicated to delivering ads across all platforms, has recently made a big deal with Microsoft to provide services and sales for digital video distribution. The video above is an interview with the Yume founder by Scobleizer.

In similar news, Microsoft just bought Navic Networks, a company that delivers advertising to digital television platforms. Read about the deal at The Seattle PI.

To learn more about the impending switch-over to digital television, read my earlier post T-Commerce, Digital TV and the Digitization of Content.