Digital Media Entertainment Studios

As a producer and consumer of digital media, I find it encouraging to see such a healthy crop of newfangled filmmakers. These are companies dedicated to creating content pieces for digital distribution. Like studios set up to create TV or movies, the internet studios are generating new works and releasing them to a mass audience.

For example, the makers of LonelyGirl 15 have transformed themselves into "EQAL (pronounced “Equal”), the social entertainment company dedicated to redefining the way we interact with content and with each other."

"Worldwide Biggies is a Digital Entertainment Studio that’s redefining entertainment by creating hit properties for young adults and the digital family."

"Next New Networks is a new kind of media company, creating micro-television networks over the internet for targeted communities, bringing together elements of tv programming and internet philosophy to allow viewers to contribute, share and distribute content."

Generate is "new content for a new generation. With the entertainment industry undergoing a seismic shift in reaction to the rapidly changing consumption habits of the youth and family audience, we recognize there now exists a unique opportunity to create a forward-thinking company that understands both this audience and their increasing demand for content across multiple platforms."

60 Frames is "a company specifically focused on financing and syndicating web content, in an environment where artists maintain creative freedom, significant profit participation, ownership and control over their properties. 60Frames provides financial, legal, creative, physical, marketing and distribution resources to professional artists who wish to create original, high quality programming for the internet and other digital media platforms."

Vuguru is Michael Eisner's company that is producing high-quality digital entertainment properties. Learn more about this in my recent post from Eisner's recent keynote speech.

Endemol is a thriving production entity that creates powerful content for all media platforms. They've done Big Brother and Deal or No Deal and are focused on both traditional and emerging technologies.

Stage 9 Digital Media is an ABC TV offshoot focused on creating digital programming for internet audiences. They are syndicating rapidly to YouTube, Hulu, Zvue and even on the Xbox among others.

"Electric Farm Entertainment is a digital studio for the development of intellectual properties across multiple platforms." They are the studio creating Gemini Division, the online sci-fi series available at the NBC website.

"Medialink helps professional communicators and the media engage their intended audiences with compelling video and audio distributed via the Web, television and radio. We produce award-winning video and audio content that is promoted and distributed to broadcast and broadband media outlets"

Cre8 Day 3: Michael Eisner, the Master Digital Story-Teller

Yesterday the Cre8 Conference kicked off with keynote speaker Michael Eisner, former CEO of Disney. He is a consummate story teller and master business man. Here are some of the creative ideas he shared.

Think inside the box.
Make sure the box is the right size.
Micromanage it.

Eisner is a notorious micro manager. Often this is a negative connotation, but for him it worked. He even called the front desk of our resort this week to complain about the shampoo and conditioner. Where were the easily-readable designs he instituted during his all-seeing reign?

He had great stories of his film-world adventures. There were the flops like 1980's "Raise the Titanic". Producer Lord Lew Grade once said of the over-budget fiasco, "It would have been cheaper to lower the Atlantic."

There were the hits like "Raiders of the Lost Ark". Apparently that scene where Indiana Jones shoots the sword fighter came about because Harrison Ford had digestive problems as they were getting ready to shoot the final fight scene. Spielberg finally said, "Oh, just shoot him and you can go home." And thus was born a classic comedic scene where once was a planned battle scene.

He's doing some exciting things now-a-days. His new company Tornante is making short-form entertainment for digital distribution on mobile and Internet platforms. His son makes advertisements and is spending $1.3 million for 30 seconds. Eisner and his new stripped-down crew are spending $1,200 for 30 seconds. He called the Internet "creative experimentation." He's making "story-driven Internet video." Tornante is creating series like "Prom Queen" thru his company Vuguru.

He's a major stake-holder in Veoh, one of the top 30 sites in the US and the video site with the longest "engagement metrics" (people watching videos for more minutes than other sites). He also recently bought Tops, and is re-vamping the 50 year old brand best known for baseball cards and Bazooka Joe.

He talked about consistency and managing every little detail. Find out what the brand stands for and what it doesn't stand for. How big is the box? When he joined Disney, the international division was translating/dubbing the films with startling inconsistency. Huey, Dewey and Lewie were often being voiced by the same actor. Mickey had a different voice (and thus personality) in every country. By the time he left, you could barely tell the international versions of the films apart except that the characters were speaking in different languages.

He quoted famous industrialist Thomas J. Watson who once said "If you want to succeed, double your failure rate." Eisner also said that "to punish failure is a good way to encourage mediocrity. Fearful people will settle for mediocrity."

He sounds like he is having fun. He says he's making it up as he goes along. The Internet is a story-driven medium. He is a self-described Internet addict. He's helping to create a new form of distribution and learning how to generate programming for the Internet. His vision for the next 20 years is that digital is the place to be, the Internet will overtake all mediums as the distribution platform for modern story-tellers.

Cre8 Conference for Creative Professionals

I'm off to Orlando, Florida for The Cre8 Conference. I'll post from the land of giant mice and plentiful oranges as I find wifi. Also I'll be capturing a lot of video and photos that will appear in the coming weeks on this blog after we sift it and edit it.

See and Hear Creative Leaders
"Come see Michael Eisner, former CEO of the Walt Disney Companies as he leads an all-star cast of creative, marketing, design, and communications professionals speaking at the 2008 Conference. You’ll discover useful information, including trends and tactics that you can take back to help improve the efficiency, creativity, and competitiveness of your organization."

I'll be staying in a fantasy land called the Disney Coronado Springs Resort. I love Seattle, but I need some sun.