Video Publishing Platform Wars

comScore Video Metrix, the king of media statistics, tells us that more than 10 billion videos are viewed per month in the United States. In March 2008, there were more than 11 billion!

As has been written about numerous times on this blog, there are dozens of companies trying to corner pieces of this market. One of the biggest is Brightcove, who recently revamped their services and site. They describe themselves this way, "Brightcove empowers content owners—from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, we help web publishers enrich their sites with syndicated video programming, and we give marketers more ways to communicate and engage with their consumers."

Recently a Seattle-area start-up has begun to challenge the mighty Brightcove. Delve Networks, formerly called Pluggd, published a direct challenge on their blog this week. They are going after Brightcove's corner of the video market and appear to be doing quite well.

The online battle for video platform domination rages on! It'll be fun to watch.