Microsoft Digital Advertising News

YuMe, a company dedicated to delivering ads across all platforms, has recently made a big deal with Microsoft to provide services and sales for digital video distribution. The video above is an interview with the Yume founder by Scobleizer.

In similar news, Microsoft just bought Navic Networks, a company that delivers advertising to digital television platforms. Read about the deal at The Seattle PI.

To learn more about the impending switch-over to digital television, read my earlier post T-Commerce, Digital TV and the Digitization of Content.

On The Media Podcast: How to Fix Tech Policy

Check out the recent On The Media interview podcast (above) with Tim Wu, Columbia University law professor and co-author of Who Controls the Internet?: Illusions of a Borderless World.

He's written an article for Slate Magazine about Jump-Starting Our Tech Policy where he outlines his recommendations which include appointing a broadband czar.

Wu is also an advisor to Barack Obama who has a pretty progressive technology policy. The next president needs to devise a cohesive approach toward communications and media which will allow equal access and continued innovation.

DIY Video in the Age of Digital Media

Howard Rheingold has been one pixel ahead of most people for decades now. His writings and thoughts about new media, grassroots communications and virtual communities must be digested by any serious student of the digital age. Howard and I worked together at Whole Earth Catalog in the early 90s. He's the guy who came running into the office waving a floppy disc above his head screaming, "You've gotta see this." It was the first Mosaic browser and it blew our minds.

Check out the video above from the 24-7 DIY Video Summit. You'll see an intro by Howard and some video of Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide. Thanks to Ulrike Reinhard for the video.

The DIY Video Summit is described below in their own words:

"We are in the early stages of a fundamental transformation in how we create, share and view dynamic visual media. This transformation is enabling a new media ecology that can support widespread amateur video creation, and peer-to-peer and many-to-many distribution to audiences both large and small. Although it is clear that there is tremendous demand for user-generated and bottom-up forms of digital video, it remains unclear how best to support these creative projects, what the implications are for artistic practice and how to build bridges between old and new media."

Follow-Up to My American Marketing Association Webcast

Below is a version of my presentation from my recent webcast for the American Marketing Association. It doesn't have audio or animation so you won't get the full mind-blowing experience.

To see the full-on presentation with audio and animation, visit the micro-site where you will find the following: the slides below, the full archived webcast from the American Marketing Association and my PDF eBook.

| View | Upload your own

Nerd TV Video Interview Archives

"NerdTV (Soon re-launching as SuperNerds) was a weekly online TV show from PBS.org technology columnist Robert X. Cringely. NerdTV is essentially Charlie Rose for geeks - a one-hour interview show with a single guest from the world of technology. Guests like Sun Microsystems co-founder Bill Joy or Apple computer inventor Steve Wozniak are household names if your household is nerdy enough, but as historical figures and geniuses in their own right, they have plenty to say to ALL of us. NerdTV is distributed under a Creative Commons license so viewers can legally share the shows with their friends and even edit their own versions. If not THE future of television, NerdTV represents A future of television for niche audiences that have deep interest in certain topics."

Some Guests Have Included:
Macintosh OS programmer Andy Hertzfeld
PayPal co-founder Max Levchin
Sun Microsystems co-founder Bill Joy
Internet Archive founder Brewster Kahle
Internet publisher Tim O'Reilly
Father of RSS Dave Winer
Autodesk co-founder Dan Drake
Intel Capital co-founder Avram Miller
Anina High Fashion Meets High Tech
Spreadsheet inventor Dan Bricklin
Computer mouse inventor Doug Engelbart
TCP/IP inventor Bob Kahn
Internet entrepreneur, Judy Estrin